Official hospitality at Rugby World Cup 2019™ attracts global interest

STH Live will be providing the official hospitality at Rugby World Cup 2019

With less than five months to go before the opening match at Rugby World Cup 2019™ in Japan, official hospitality sales continue to surpass all expectations, with some packages now selling out and others becoming extremely limited in their availability.

Businesses ranging in size from SME’s looking to expand in Asia right through to FTSE 100 companies, alongside individuals who don’t want to miss this once-in-a-lifetime event, have all rushed to purchase hospitality packages through STH Live, the global sales agent for official hospitality at the tournament. And with home nation teams continuing to impress on the world stage, demand has continued as the clock counts down to the opening match. 

Rugby World Cup 2019 will involve 20 international teams, 48 matches, and 12 host cities. More than 400,000 travelling visitors from 40 different countries are expected to be in Japan during the six-week tournament that will take place from 20 September to 2 November 2019, with a high number experiencing the official hospitality programme, which is being operated at every match.

A purpose-built flagship structure, The Webb Ellis Pavilion at the International Stadium Yokohama, has been completely sold out for the semi-finals and final stages of the tournament for some months. Other packages, including those for the finals, are running at more than 90% capacity, and fans and businesses are being urged not to miss out, as enquiries are expected to increase once again during the final months before the event.

Ben Kay, a member of the 2003 Rugby World Cup-winning England team and the brand ambassador for STH Live and Rugby World Cup 2019 Official Hospitality, said: “The Official Hospitality offering at Rugby World Cup is an experience rugby fans from all over the world are desperate to be a part of. Especially given the fact that the tournament is happening in Japan, which is a destination on many people’s bucket list,”


Official hospitality at Rugby World Cup


All official hospitality packages feature Category A seats, which are the best available seats at each stadium, pre and post-match hospitality, unique entertainment and celebrity guest speakers. They have been created specifically for Rugby World Cup 2019 to incorporate a blend of western influences and traditional Japanese ‘omotenashi’ or welcome.

“People need to move quickly if they want to guarantee their tickets while enjoying first-class official hospitality at some of the key games at this year’s Rugby World Cup,” said STH Live Chief Executive Simon Jefford. “For instance, we still have some availability at the England v France and Ireland v Scotland pool matches, but they are likely to sell out as we approach the 100 days to go milestone.”

Home nation pool matches, ‘follow your team’ packages and the knockout stage matches have proved to be particularly popular options. Customers can even create their own hospitality experience at by clicking here, submitting their ideal matches and packages with no initial commitment.

About STH Live

STH Group (formerly Rugby Travel & Hospitality Limited) is the exclusive provider of official travel and hospitality for Rugby World Cup 2019.  After successfully delivering the official hospitality programme for Rugby World Cups 2007 France and 2011 New Zealand, RTH was appointed the official hospitality provider for the Rugby World Cup Tournaments in England in 2015 and Japan in 2019.

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