9 Great Benefits You’ll Get with Our Rugby Hospitality
Learn more about rugby hospitality benefits just in time for the Rugby World Cup 2019™.
This tournament marks the ninth time that teams from all around the world have competed for the Webb Ellis Cup and it’s a great time to experience rugby hospitality benefits. The first Rugby World Cup to be held in Asia looks to be the best yet and promises to be the biggest sporting event of 2019. To highlight the rugby hospitality available at this tournament, we have compiled a list of nine great benefits you’ll get with our rugby hospitality, one for each of the tournaments which have been held.
1. Building relationships
In today’s world, where more and more is being done digitally, nothing replaces the human touch when it comes to building relationships. Rugby hospitality offers you the opportunity to spend four to five hours of human interaction to build on these relationships with your clients. Research conducted by STH Live found that more than 80% of businesses believe corporate hospitality is ‘extremely effective’ at improving relations with clients.
Companies value corporate hospitality as a tactic in building relationships; “Our ultimate goal in doing corporate hospitality is building relationships and that is something you can’t really put a price on.” Brand Manager, global beer brand.
2. Maintaining relationships
As the old saying goes, it costs five times as much to attract a new customer as it does to keep an existing one. But depending on your industry, acquiring a new customer could be up to 25 times more expensive than retaining an existing one according to The Harvard Business Review. The simple fact is keeping your customers happy can save you a lot of money. One of the best ways to show a customer you care is through corporate hospitality, and there is none better than Rugby World Cup 2019 official hospitality. Research conducted by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%, so make sure to stay ahead of your competition by ensuring your customers and clients are always praising your company’s name. Since 65% of a company’s business comes from existing customers, it’s crucial to focus on the clients who you already have and offer them incentives to maintain the current status quo.
3. More one-on-one time with clients in an informal setting
While the boardroom is where the official ‘t’s get crossed and i’s get dotted’ a lot of the time corporate deals aren’t conceived in a formal environment, but rather in a more casual setting where two business people can chat one-on-one without the feeling of a formal ‘sales-pitch’. People are more likely to take in and listen objectively to someone in a casual setting, where they don’t feel that they are being directly sold to.
Rugby World Cup official hospitality packages provide the perfect opportunity for one-on-one time with clients in an informal setting. From the two hours of pre-match entertainment through to the 80+ minutes of game time (in which the current game and other rugby matters should be the only conversation) through to the post-match entertainment, rugby hospitality provides the perfect informal setting to chat freely with potential or current clients.
4. Mirror your company’s brand with professionalism and quality
STH Live’s reputation rests on providing the best quality hospitality packages in the world. You can guarantee all STH Live’s rugby hospitality packages will meet your expectations of professionalism and standards, cultivating an informal environment where conversations can flow naturally.
5. Networking opportunities
One of the keys to any successful business is growing its network, and while rugby hospitality isn’t a networking event, it does provide you with the opportunity to reach out and invite future or potential clients to a once-in-a-lifetime experience that will forever resonate with your company or brand. “To nurture your existing clients, it’s important to be a connector for them. We always strive to strategically align our clients to suppliers, contacts or other great businesses that can help them achieve their goals,” President of Marketing and Advertising, Advertising Agency. Additionally, it can provide a great opportunity for your team to fully interact with potential clients from different areas.
6. Differentiating your business from others
Differentiate your company from the herd by offering your clients something special, something that will resonate with your brand values in the form of a ‘once-in-a-lifetime’ opportunity. With an opportunity that ‘money can’t buy’ you will forever etch your company in their subconscious, with the excitement and professionalism that only rugby hospitality can provide.
7. Professional insights
With all Rugby World Cup 2019 official hospitality packages, STH has organised professional insights from past Rugby World Cup players and Rugby World Cup winners. This pre and post-game analysis ensures you get the ultimate rugby hospitality experience, offering you and your guests an exceptional experience and one that goes above and beyond, leaving you with insights you will want to share with those around you. STH Live recently hosted an event with rugby stars Ben Kay and Geordan Murphy. To get a taste of the insights you will be getting from a Rugby World Cup 2019 hospitality package click below to view highlights from the event.
8. Potential to increase your clients spend
If you are investing in a major event like Rugby World Cup 2019, your client will be aware of the necessary hoops (potentially a lengthy process but worth it) you have had to go through to get them there. This will, in turn, make them feel more valued as a customer, encouraging them to remember this when looking at any potential business needs.
They will always relate an incredible memory from a sporting event to your business, which as a result will keep you at the forefront of their minds.
Statistics prove that corporate hospitality at a major tournament is an invaluable way of building rapport whilst justifying ROI and 71% of clients who are treated to corporate hospitality events say they are likely to increase the amount they spend with that company as a result.
9. The best tickets to the best matches
The beautiful thing with corporate hospitality from STH Live is that we can get you the best seats at the biggest games. All rugby hospitality packages come with ‘the best available match ticket’ – category A, and with STH Live being the official hospitality provider for Rugby World Cup 2019 we have access to the best category A tickets available. With official rugby hospitality it does not matter if you have missed the ballots, you don’t have to run the risk of purchasing tickets online*. STH Live have packages to all the big games from pool matches through to the Rugby World Cup 2019 final. Find hospitality packages to all the big games here.
* Tickets that are purchased from any unauthorised entities will be refused entry. STH Live is an official global sales agent for Rugby World Cup 2019 official hospitality meaning all tickets purchased from us are genuine.